| Thursday, November 8, 2007 |
|
| 7:30 a.m. |
Registration / Continental
Breakfast |
| 8:20 a.m. |
Welcome |
| 8:30 a.m. |
George S. Eccles Distinguished Lecture
Jeff Swearingen, Vice-President, Shopper Marketing, Frito-Lay
Elevating Your Brand in a Changing Retail Environment |
| 9:45 a.m. |
George H. "Herb" Champ Distinguished Lecture George Wright, Marketing Manager, Blendtec
Brand Awareness Through Viral Marketing
|
| 10:45 a.m. |
Networking Break |
| 11:00 a.m. |
Hewlett Packard Distinguished Lecture Rob Brough, Executive VP of Marketing & Communications, Zions Bank
A Brand Case Study: Developing "We Haven't Forgotten Who Keeps Us in Business" |
| 12:00 p.m. |
Networking Luncheon & Lecture |
| 1:15 p.m. |
RVA Corp./Cache Mortgage Corp. Distinguished Lecture Tom Rogers, Senior Marketing Manager & Talent and Strengths Coach, Discover Financial Services LLC Creating Customer and Employee Engagement through Clarity |
| 2:30 p.m. |
Kenneth Iverson/Nucor Steel Distinguished Lecture Virginia Parker, Director of Marketing, Flying J, Inc.
Gaining Market Share |
| 3:30 p.m. |
Aggie Ice Cream Social |