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Brett
has been with the Gerber Products Company for five years.
As vice president of marketing, he has profit and loss responsibility
for Gerber Baby Food, U.S. He directs the company’s
strategic planning, advertising, promotion, creative design
and new product launches. Brett also leads Gerber’s
Start Healthy campaign, an initiative that focuses on reducing
childhood obesity. His efforts have increased both Gerber’s
market share and profit margin to record high numbers.
Gerber is celebrating its 75th anniversary this year. Currently,
the company’s direct mail program reaches the homes
of 80 percent of all babies within one month of their birth.
With sales exceeding one billion dollars, Gerber was recently
ranked number one in consumer satisfaction by PlanetFeedback.com.
Brett earned a bachelor’s degree in finance at Utah
State, and an MBA with an emphasis in marketing at Northwestern
University. Before joining Gerber, Brett was with Sargento
Foods, Procter and Gamble, and Citibank. In 2003, he was named
Marketer of the Year by Promo Magazine.
| Brett
will draw on Gerber’s 75 year history of perfecting
the art and science of relationship building to explain
how you can use relationship marketing to increase customer
trust and improve your ROI. He will discuss how research,
technology and common sense bring companies closer to
their customers. Brett will touch on combining data-base
management, segmentation, and communication to improve
marketing efficiency and effectiveness. |
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