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Kimberly
oversees the marketing, promotions, and game management for
Utah State’s 16 varsity sports. Basically, her staff
controls the action, whenever the team is not actively playing.
They arrange the promotions and giveaways, coordinate the
activities of the cheerleaders, the band and all related music
activities, and write game scripts for the public address
announcer. Kimberly also oversees print, radio and television
advertising, and manages the Jr. Aggies Kid’s Club which
provides young supporters with an opportunity to see the teams
play at reduced rates.
She earned both a bachelor’s in marketing and an MBA
from Utah State, and she has been with the athletics department
for four years.
| Kimberly
will discuss event management. She will focus on the uniqueness
of the sports market, and explain how you can use promotions
to reach target markets, and facilitate the sponsor-fan
relationship. You will learn the ins and outs of managing
large events. |
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Kimberly
Larson