|
Scott
has been with RC Willey for 16 years. Before serving as chief
executive officer, he served as the firm’s controller
for nine years, and its chief financial officer for five years.
Prior to joining RC Willey, Scott was a CPA with Grant Thornton,
a national accounting firm.
RC Willey is a retailer of furniture, electronics, appliances
and flooring. This year, the firm’s 2,500 associates
are projected to exceed $550 million in sales. The company,
which was purchased by Berkshire Hathaway in 1995, also extends
credit to its customers.
Scott earned an undergraduate degree in accounting at Brigham
Young University and an MBA at the University of Utah.
| He will
discuss how companies can survive in today’s competitive
environment by managing their brand effectively. Scott
will explain how effective brand management bridges the
gap between a company and its customers. You will learn
how managing your brand well solidifies your customers’
loyalty. |
|
Scott
Hymas