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Steve
was a founding partner of the Information Alliance, a data
collection company. He currently serves as vice president
of sales and business development for the organization. The
Information Alliance specializes in collecting data via the
telephone and internet. The company’s clients include
many well known opinion polling firms in the US and the UK.
Information Alliance is also recognized as a Utah Smart Site.
As such, the Information Alliance and its sister company,
Information Connections, partner with the state of Utah to
provide high tech jobs to citizens throughout the state.
Previously, Steve worked as a newscaster for KUSU radio, and
as a reporter for a local newspaper. He has also worked extensively
in the market research industry. He decided to start his own
data collection company, after serving as the sales and marketing
director for a national market research firm for several years.
Steve graduated from Utah State University with a bachelor’s
degree in public relations.
He is a member of the American Marketing Association and the
Marketing Research Association (MRA). He currently serves
on the technology board for the national chapter of the MRA.
| Steve
will discuss new ways you can market products and services
in today’s economy. He will explain how his company
became part of a government marketing plan’s vision
and developed a partnership that benefits his business,
local government, and the community. He will focus on
the benefits this type of partnership offers, and explain
how you can use government programs as marketing tools.
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Steve
Larson