Jim Sterne produced the world's first "Marketing on the Internet" seminar series in 1994. Today, Mr. Sterne is an internationally known speaker on electronic marketing and customer interaction. A consultant to Fortune 500 companies and Internet entrepreneurs, Mr. Sterne focuses his twenty years in sales and marketing on measuring the value of a Web site as a medium for creating and strengthening customer relationships. Mr. Sterne has written five books on Internet advertising, marketing and customer service including, his most recent, "Web Metrics; Proven Methods for Measuring Web Site Success." Mr. Sterne is the producer of the annual Emetrics Summit www.emetrics.org and is a Founding Director of the Web Analytics Association www.webanalyticsassociation.org.